This is a significant departure from what you’ve historically seen from Golf Pride,” says Eric Gibson, Golf Pride’s Global Marketing Director. “It looks like nothing anyone has ever seen in the grip category.” CPX, it would seem, fills the hole between comfort and performance. And the new messaging approach is, pardon the pun, a softer way to tell the story. The CPX is distinctive and has a premium look in the Grey and Blue colour combination. Incorporated within the grip is Control Core Technology which provides added stability, while the built in Plus4 Technology allows for light grip pressure and increased club head speed.

Grips will naturally wear down from exposure to the elements and play. Golf Pride recommend cleaning your grips throughout the season to remove oils and dirt that have built up. It is also recommended to store your clubs inside as extreme temperatures can prematurely break down the rubber. When is it time to re-grip your clubs? Which is an absolute nonsense given that a) this is my favourite hobby b) they can make a club feel like new again and c) it’s a small fraction of the price of some new clubs to them all singing and dancing again. How can you make grips last longer? The grip is constructed from a soft and responsive rubber compound which moulds to the hands for ultimate control and stress relief. A soft grip for a hard game. Our policy does not cover parralel imports where the item may be genuine but come from outside the EU where many warranties are invalid and/or different components are used.The inspiration came from BMX bike handles,” says Gibson. “The texture pattern isn’t inverted. It’s external. CPX has the highest ratio of hand-to-surface area of any grip in the marketplace.” This is not your MCCor your Z-Grip,” says Gibson, “but we built it with harsh conditions in mind. The surface pattern combined with the soft rubber material will allow you to play in the humidity. Everyone knows the Tour Wrap will get pretty slippery when it’s humid. But the CPX is very versatile.” We love having the opportunity to educate golfers of all skill levels,” he says. “We’re going to focus a little more on speaking to golfers themselves. We think that’s going to put us in a much more relatable position.”

Usually, grip texture patterns are molded into the rubber. With CPX, however, the EXO diamonds are, quite literally, bumps. But they’re bumps with a purpose.I don’t believe Golf Pride is saying it thinks most golfers are too stupid to understand the tech behind their products. You may have noticed that Golf Pride and Lamkin both have company in the marketplace. To keep their positions at the head of the parade, smart companies look for holes in the market and develop products—and messaging—to fill those holes. Golf Pride CPX Grip. Golf Pride grips need little introduction, leading the way for decades with grip innovation and technology. More than 80% of tour professionals choose Golf Pride grips for their consistency and premium quality. We know that golfers of every calibre quest for the ‘right feel’ when they have a club in their hands. The new CPX focuses on exactly that. Golf is hard. There’s a lot to think about. We believe that the right grip can create comfort – for your hands and your mind – regardless of your skill level.” Eric Gibson, Golf Pride More simply, the CPX grips just made hitting a ball more enjoyable again. With no doubt over whether you’re going to lose your grip and a bit of control. Generally faster swinging players like firm golf grips as they feel they don’t have to grip them as hard so keep control. A soft grip allows you to grip the club harder and often works really well for slower swinging players and those with less grip strength than a tour pro.

The new Golf Pride CPX grips will come in four sizes: Undersize, Standard, Midsize and Jumbo. At this time, they’ll be available in only one colorway: light gray with a blue cap and white highlights. However, Gibson tells us Golf Pride is looking at collaborations and other opportunities for more colorways in the future. Since those humble beginnings, our endeavour has blossomed into a robust and trusted online retailer, representing the leading brands in the golf industry. We take immense pride in being your go-to destination for all things golf! CPX stands for ‘Comfort Performance Extreme’. The whole idea behind the grip is to provide superior feel through extreme softness while also delivering the best new technologies. The new Golf Pride CPX is undeniably soft. According to the company, it’s the softest grip it has ever made. It’s not Winn Dri-Tac soft but it does feel soft without feeling mushy. However, what catches both your eye and your hands are the bumps. Or, as Golf Pride calls it, their first-ever “raised EXO diamond-quilted pattern.”

Welcome to The Golf Shop Online, where our passion for golf drives us to provide you with an exceptional shopping experience! The blue end-cap is a Control Core, this complements the softer rubber around it and helps provide maximum control. So should you be using a firm or a soft grip? Golfworx are commited to delivering the best quality and value golf equipment around. We pride ourselves in it. However if you note a lower price in a like for like specification* we will beat - YES beat, any genuine proof of quote to us locally and nationally. Golf Pride has been focused on communicating technology and our dominance on Tour,” says Gibson, “but I think what’s humbled us is the reality that golf is difficult. We’re going to humanize ourselves a little more. It’s less about the technology itself but more how golfers experience that technology in their hands.” Introducing the new Golf Pride CPX, specially designed with an EXO diamond quilted pattern for maximum comfort.

The CPX is the first product developed entirely at Golf Pride’s new Global Innovation Center in Pinehurst, N.C. Grips such as the MCC and the Z-Grip are among the firmest grips going. They’re the grips of choice for the best golfers on the planet. But Golf Pride has used the Pinehurst facility to study what Gibson calls the “everyday-caliber golfer.” That guy or gal is looking for a balance between the comfort of soft and the performance of firm. Golf Pride states that the CPX is their softest feeling golf grip. A visually appealing golf grip that will add a fresh new look to your golf clubs.Also of note, the new CPX grips are serving a dual purpose for Golf Pride. They’re also the vehicle for what the company calls a new focus. And it’s summed up by the new slogan: “A soft grip for a hard game.” At The Golf Shop Online, we are dedicated to offering you the most competitive prices. We continually compare our prices with those of our competitors to ensure you receive the best possible deal. In the rare event that you find a lower price elsewhere, we even provide a price promise* to further enhance your shopping experience. Find the perfectly matched shaft in 3 swings"A player can go to any of Mizuno's Fitting centres and be fit to the shaft within 15 minutes. The fitter can apply their skills to the more constant components - length, lie angle, grip size, knowing that our Fitting System will look after the engine of the club - the shaft." Mark Duncombe, European Tour Technician. Just ten years ago the most complex choice a golfer had to make was 'Stiff or regular?' Now custom fitting has thrown up so many options that the average player has more ways to get it wrong than ever. There is a huge variety of different grips on the market. People will generally consider grip size but often don’t think about getting the correct firmness. It’s an interesting shift in marketing for Golf Pride. While it’s not quite the warm and fuzzies, Gibson’s choice of words such as “humbled” and “humanize” isn’t accidental.