Barenaked Foods Noodles, 6 x 380g

Product Information

Since then, Bare Naked Foods has gone from strength to strength and is now on the shelves of big-name grocery stores. I had the idea for a low-carbohydrate pasta and rice in 2010. I didn’t have the guts to start the business because I was scared of failing. I don’t have ANY regrets. Any decision I make I stand by. Even if I was wrong, I learn by it and it makes me a better businessman. What is the most common serious mistake you see entrepreneurs make?

But what businesses has he had a hand in since the start of the show? When you have been a part of the set-up as long as Jones has, there are always going to be plenty of highs and lows. Born and raised in Berkshire, Peter Jones is one of the most famous faces to have emerged from the county in the past 20 years.

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Konjac (‘Shirataki’) noodles can be created by harvesting fibre from the konjac root by mashing it down into a flour, before mixing it with water and calcium hydroxide to create a gel which can be cut into strips. Since I first featured on Dragons’ Den it’s been an emotional roller-coaster and as with any business, it’s been challenging to get to the top. Even when you get investment, success is not guaranteed. But with hard work, we have managed to take Barenaked Foods to where it is today. To find out more, Business Advice caught up with Mendham and asked him how Jones has contributed and what his tips for dealing with supermarkets are.

In the Den, they pitched the Dragons their DIY wooden outdoor landscaping products, designed to keep gardens in excellent condition. Entrepreneurs are so eager to succeed that they sometimes have unrealistic expectations. I ALWAYS see entrepreneurs overvalue their business. It happens in the Den all the time! You must also be willing to listen to advice. How will your market look in three years? The product is placed on top of an existing yoga mat and was meant to offer increased flexibility and balance, with colour coded pads aiding participants.Sadly, after hours upon hours of trawling through the internet, searching supermarkets and health food shops, he had no success. However, after further research, he discovered konjac, a food crop grown across south-east Asia. We have a turnover of 600, 000 as of June 2015, a 110 per cent increase on the previous year. With our extended distribution, turnover for the next year will hit 1m. I started off by importing 3, 000 units of product, and now we import 80, 000 units every six weeks. We have distribution in Dubai, Malta and recently South Africa. I would like to not only become an established healthy, gluten-free food brand in the UK but also internationally. The sky is the limit. I learnt everything as I went. I was willing to learn off veterans in the industry and of course, Peter Jones. What would make you a better leader?

Appearing on BBC2 Dragons’ Den seeking investment after my wife's third miscarriage. It was terribly emotional but I needed to seek investment to help grow my business. What was your biggest business mistake? I had no experience in the food sector, apart from being a foodie at home. Since my company’s incorporation, and with the help of thepeter Jones? team, I have learnt so much about this industry. Ross Mendham is the Managing Director and brain behind Bare Naked Foods. He took his idea of low-carb, low-calorie, and zero fat noodles and protein noodles to the Dragons in season 11. Barenaked Foods was founded in 2011 by Ross Mendham, who after years of dieting and worrying about the food he was eating, decided that ‘enough was enough.’ It was time to do something about it… Description in one line: Innovative manufacturer of healthy, gluten-free, pasta, rice and ready meals

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David Pybus arrived in the Den looking for investors in his perfume company. But it was not just any old perfume company. Bare Naked Foods is a brand of plant-based noodles, protein noodles, and rice that are low-carb, low-calorie, and have zero fat in them. They are also 100% vegan friendly. Getting your goods into a big supermarket can be transformational (5) What made you want to take part in Dragons? Den?

Having more confidence in my abilities. Sometimes even managing directors have bad days! What one thing do you wish you’d known when you started? Breaking into the multiple grocery market. Our first listing in the UK was in Morrisons. What numbers do you look at every day in your business? It was my girlfriend (now wife) that gave me the confidence and courage to construct a business plan and seek investment to start Bare Naked Foods. I can remember the pep talk! She told me to stop moaning about my current job and either carry on doing it, or write a business plan and go and start-up the low-carb pasta business I kept talking about.To this day, Roots and his business are going strong, so the Berkshire lad can mark this one down as a great success. Intern Avenue (Series 10) Ross admits that he has always found weight loss ‘especially difficult’ due to his love of pasta and rice. He thought ‘there must be a low fat, low carbohydrate version of the foods that he craves and loves – especially pasta!’ Although he admits to constantly working towards “world domination” with his business, the one thing Ross is most proud of is the birth of his son, Oliver-Jude. The language barrier was difficult but he knew that he had to find a factory which met UK food production standards. His patience paid off when he found the ideal place to produce his own style of konjac (or shirataki) noodles.