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BAT launches new range of vape products ahead of menthol ban, Convenience Store, 7 May 2020, accessed June 2020
Campaign for Tobacco Free Kids, States and localities that have restricted the sale of flavoured tobacco products, factsheet, 2022, accessed May 2022 Menthol cigarettes represent 10% of the global cigarette market, and represented 21% of the UK market prior to the ban. Globally, use is highest in the Philippines where 60% of the market is menthol. Anderson SJ. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents. Tob Control. 2011; 20 Suppl 2:ii20-8. There is evidence that prohibiting the sale of menthol containing cigarettes will be effective both in reducing youth initiation and in encouraging quitting:
Proposed US-wide (Federal) Menthol and Flavour Ban
Prior to the ban menthol use was highest in England and Poland. Menthol had an estimated 20% of the UK cigarette market, in which Imperial Brands and JTI dominate. In September 2020, the Los Angeles Times reported that the California Coalition for Fairness had submitted a request for a referendum to overturn the Californian ban. 23 The organisation did not provide details of its members, but the newspaper noted that ban was proposed by Attorney Aaron Agenbroad who has previously worked for RJ Reynolds (now BAT) and Jaime Rojas, a spokesman for a tobacco industry campaign to overturn a ban on flavoured tobacco in San Francisco. 23 RJ Reynolds also ran a television ad campaign against the ban. 23 Upon receiving the customer's notification and supporting information, the Business will conduct a thorough review to verify the claim of missing items. The Business reserves the right to request additional information, photographs, or documentation to validate the claim. FDA Proposes Rules Prohibiting Menthol Cigarettes and Flavored Cigars to Prevent Youth Initiation, Significantly Reduce Tobacco-Related Disease and Death. What does menthol cigarettes do to your lungs? In their coverage of the story, different news publications presented the evidence and rationale for the flavourings ban in very different ways. This is important because media coverage of tobacco control policies influences smokers’ support for policies, attitudes towards smoking and behaviour.
The EU menthol ban came into force in May 2020. Tobacco companies exploited weaknesses in the ban: the focus on characterising flavours rather than flavour ingredients; product exemptions; and a long phase-in period. In the United States, menthol smoking is highest amongst young people aged 12 to 17, who are more likely to continue smoking and experience greater nicotine dependence than young non-menthol smokers. Despite a global decline in smoking, the number of young people smoking menthol cigarettes has not decreased. S. Haw, D. Currie, D. Eadie et al The impact of the point-of-sale tobacco display ban on young people in Scotland: before-and-after study, Public Health Research 81 NIHR Journals Library, January 2020, accessed August 2021 M. Paul, Tobacco giant’s menthol-ban substitutes take 5% share of Irish market, The Irish Times, 13 June 2020, accessed 15 July 2020Newport is one of the best-known brands of menthol cigarettes and maintained its top spot, with 6% growth among menthol styles. Marlboro gained 18.1% from 2014 to 2019 and remains second in market share among menthol styles. Truth Initiative, Menthol: Facts, stats and regulations (United States, April 2022) TobaccoTactics Resources In 2020, Massachusetts was the first state to pass state-wide legislation banning all flavoured tobacco products, including menthol. Later the same year California passed a similar law, although some cigars and pipe tobacco were exempt. 10 There are multiple other local bans and restrictions in place across the country – for more information see the factsheet produced by the Campaign for Tobacco Free Kids. 11 Industry Opposition to Menthol Bans in the US
a b E. Cronin, JTI adds menthol cigarillos to portfolio, Talking Retail, 10 January 2020, accessed April 2020 Department of Primary Care and Public Health, School of Public Health, Imperial College London, London, UK In April 2022, the U.S. Food and Drug Administration (FDA) proposed a ban preventing the tobacco Industry from using menthol in cigarettes. The ban would also stop the industry from using flavorings such as strawberry, grape, and cocoa, in cigars. Can I still buy menthol cigarettes?
A systematic review of the evidence found that prohibiting menthol is likely to significantly reduce youth uptake.[6] Independent company Republic Technologies, which specialises in RYO accessories, also introduced a new menthol filter tip under its Swan brand. 42 (Republic Technologies bought Swedish Match UK in 2008, but does not sell tobacco). 43 These have been advertised with Imperial’s L&B Blue Bright Air Filter cigarettes. 41 b) results from an additive or a combination of additives, including, but not limited to, fruit, spice, herbs, alcohol, candy, menthol or vanilla; a b M.Banks, Member states urged to do more to enforce new tobacco legislation, eureporter, 1 April 2021, accessed August 2021
Both authors work in the Tobacco Control Research Group at the University of Bath. Sarah Dance is a Health Psychology MSc graduate interested in corporate influence on health. She is currently a research assistant on the STOP Initiative. Karen Evans-Reeves is a research fellow who conducts research into policy influence by the tobacco industry, particularly its attempts to prevent public health policies or to push its for-profit agenda via third parties. Both authors have no conflicts of interest to declare. Cuban Cigars Cuban cigars are amongst the most famous cigars in the world. Here at Johnny’s Tobacconist, we offer a wide and extensive assortment from all the major Habanos cigar manufacturers whose emphasis is on a quality product. Quintessential Quintessential is a Cornish family run business. They’ve been making the UK’s first and best loved smoking roach tips since the early 1990’s using various environmentally friendly papers including FSC, Recycled and 100% Pure Hemp, tree-free papers and vegetable based inks. a b European Commission, Commission Delegated Directive (EU) 2022/2100 on the withdrawal of certain exemptions in respect of heated tobacco products, 29 June 2023, available from health.ec.europa.eu Partial guidelines for implementation of Articles 9 and 10 of the WHO Framework Convention on Tobacco Control (FCTC) recommend that Parties prohibit or restrict flavours in tobacco products. 6 In May 2016, the European Tobacco Products Directive (TPD) banned characterising flavours in boxed cigarettes and roll-your-own (RYO) tobacco across the 27 European Union (EU) member states and the UK. 7 However, there was a grace period until May 2020 for its application to products covering ≥3% of cigarette market sales volume, including menthol cigarettes. 7 Other countries that have implemented menthol cigarette bans include Canada, Ethiopia, Moldova, Senegal and Turkey. 8 Some countries have adopted, but not yet implemented menthol bans, such as Brazil, or are proposing legislation, such as the USA. 8
Supplementary Data
Tobacco & smokers accessories: smokers demand value, Grocery Trader, 27 July 2021, archived 15 August 2021, accessed November 2021
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